Thanks to my dear friend, Penelope Fridman, for sharing this idea with me. She specializes in and is a Thought Leader in Leadership.

Her wisdom:

The business world has irrevocably changed, especially when it comes to Leaders and Leadership.

Because of the situation with COVID-19, they have lost control.

  • Lost control over their Marketplace.
  • Lost control over their Customers.
  • Lost control over their Employees.

It is the smart and successful business person who will really understand this shift.

These times call for more empathetic leaders. Not leaders who think and feel they can bully their way with each of the above stakeholder groups.

These times call for flexibility, both financially and personally.

These times call for Imagination and Vision. Not to be stuck in the past, thinking things will get back to the way they were.  

There is the New Normal and it’s here to stay.

Think of this new leadership as Masters of Shapeshifting because this morphing has a mind and an eventuality of its own.

I wholeheartedly endorse her hypothesis.

She is an incredibly smart and generous person. If you so wish to, you can contact her at: penelope@linstitutidee.com