By Paul William Roberts
Syd Kessler has been my friend for nearly twenty years. I knew him when he was the undisputed “King of the Jingle,” owner and creative head of an organization that included an advertising and TV/radio production house, along with several recording studios, and he picked up more industry awards annually than could even be displayed. I knew him and worked with him when he forged a partnership with Labatt to create SuperCorp, the largest entertainment and media production company in Canada, with revenues in the hundreds of millions of dollars. I knew him when he left the partnership to embark on ventures at the leading edge of what was then both science and business. And I knew him when he fell sick, forced to watch what he had built from nothing crumbling into dust. I’m happy to say, however, that I still know him as his life takes off on yet another tangent.
Syd has always striven for excellence in whatever he has become involved with: fatherhood, tennis, snooker, conjuring tricks. In life as in business, he doesn’t rest until he masters the subject. Thus, no one is more qualified than he to give the advice contained in this book. It is the combined wisdom of someone who has been at the top of his field and also someone who has experienced the depths of personal misery. In my experience, this is unique. Such books are normally written by people whose talents and success lie in the area of writing these books. Syd’s talents and enormous success lie in the areas of life skills and business. He knows what he’s talking about here, and many of the examples he gives are drawn from his own experiences. Nothing is hypothetical. The Perfect System is not just a theory: it’s a set of principles that can be applied in virtually any business or personal situation.
In our own ways, Syd and I have both explored almost every other system there is: Judaism, Sufism, Buddhism, yoga, Taoism, mantra, tantra, yantra … But, like the story of the man who spends his life searching for treasure, finally gives up, and then finds it buried beneath his own house, we both found, independently, the tool or key we sought, not in the East, but in the study and practice of Kabbalah, the mystical form of Judaism that underlies all Western esoteric philosophies.
Thus, unsurprisingly, at its core this book is a remarkable synthesis of ancient wisdom and modern physics. Syd calls it the Perfect System, and it is exactly that-a system borne out by life itself, because it is the underlying structure of life itself. For example, I’ve found the bonus pariuri sportive subtle principle of restriction-admirably explained here-especially true and potent, and on many levels. In the situations to which I have applied it, there has frequently been a remarkable outcome, a kind of counter-intuitive tour de force. Indeed, such a jolt of force that I find it hard to believe anyone would not experience as little short of miraculous the sudden enhancement of their efficacy in numerous areas. After grasping and applying what is-and I do not exaggerate-one of humankind’s greatest intellectual breakthroughs in understanding the underlying laws of the cosmos, most readers will probably wonder how they ever managed their lives without this knowledge. They will certainly be ever grateful that Syd Kessler took the trouble to share what another man might have jealously guarded for himself or never bothered to analyze in the first place.