Recently inducted into the Marketing Hall of Legends, Syd is one of the most awarded individuals in the history of North American advertising. He has worked as creative director, lead strategist, or producer/director of advertising campaigns for clients as far ranging as CBC, Labatt’s, Rogers, Coca-Cola, McDonalds, Canadian Olympic Foundation, David Suzuki Foundation, Havergal College, Plan Canada’s Because I Am A Girl, and many more. His companies have dominated all aspects of the advertising business. Syd now spends his time identifying, investing and then mentoring new businesses and organizations. He is also a published author of several books on the topic of consciousness and behaviour.